Where Planning Flows, the Work Will Follow

Smetana points out that outsourcing saves the company money while giving it access to the best technology available. “If we tried to accomplish the same level of technological competence internally, it would make our catalog production cost prohibitive.”

With more catalogs, more types of media and more customization, workflow management becomes the linchpin to successful cataloging. By knowing your customers, what information they need, how they want to receive that information; by understanding where the data comes from and anticipating the output; and by creating your own solution and working as a team, your business can continue to grow around a flexible and dependable workflow process.