Where Planning Flows, the Work Will Follow

I also encourage you to stick to your core competencies and let the vendors concentrate on the database and production details. Your focus needs to remain on marketing.

“I can’t imagine being able to create a successful catalog workflow process in this day and age without a collaborative relationship with our vendors,” comments Bob Smetana, vice president of advertising at United Stationers. “By working with experts in database management, catalog production and graphic design, we gain the value of their experience with other clients, which has helped us rethink our process, create a more efficient workflow system and produce better catalogs.”