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Gail Ludewig
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Rule #4: Cobble Together Your Own Solution
Once you’ve determined all your marketing, data and output parameters, the next step is to envision a solution. Given the specific needs and diverse applications each cataloger faces, it is rare that off-the-shelf software products are up to the task. Custom products can be expensive and cumbersome to use, and they frequently require that the process be adapted to the system.
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Gail Ludewig
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