Where Planning Flows, the Work Will Follow

Much of the photography involves group shots and is created for the big book. However, when reused in custom catalogs, the image area isn’t the same size or proportion as in the big book, which can lead to cropping difficulties. In these cases, the product is not ideally situated in its background.

United Stationers recognized this problem existed before creating its system. In response, the company opted to accept the cropping compromises rather than bearing the expense of individual photography for every item. That decision allows the company to focus on the best quality for its big book and medium book designs—which produce the highest revenues.