Where Planning Flows, the Work Will Follow

The common problem of last-minute product changes is a perfect example of how limited access to data systems within a company can hurt the timeliness and accuracy of a catalog. How many catalogs have you seen (or perhaps produced) where product photography hasn’t kept pace with recent packaging changes? And how often does your customer service department get calls because product specifications have changed, but the update wasn’t reflected in the catalog? When everyone works from a single database —within and outside of your company—these changes can be better accommodated in the catalog development process.