Where Planning Flows, the Work Will Follow

This trend for making more information accessible to multiple users is having an impact on catalog workflow, as well. Much of the information needed for catalog development usually resides in a company’s existing systems, such as the inventory management system. In some cases, parts of the data come from other external sources, such as a call center or a list house. Having data that can be exchanged between your company and the catalog developer is imperative if you want to automate your process, create efficiencies and maintain timely data.