Where Planning Flows, the Work Will Follow

The catalog workflow process used to be comparatively simple. A cataloger lined up a typographer, photographer, and design production support; got quality output from a film company and finished up with a printer. It was a clean, linear process, albeit labor intensive, but in an era of digital printing, Web-based imaging and an explosion of activity in the customer channel all that has changed. Today’s high-tech, high-speed, highly-customized marketing environment requires vast changes in workflow for catalog development.