When the Shopping is Over
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Ross Haskell
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Be Proactive
Several times during their set at the Hollywood Bowl, Doors’ lead singer Jim Morrison reached out to the audience — physically or verbally — with a "how's everybody doin?" and "Hey, what would you like to hear?" During the holiday shopping season we all get approached by eager staff wanting to help separate us from our money. But when the shopping's over it's often hard to find anyone to help. Teach staff to recognize customers carrying packages and looking confused, and then help them. Proactively invite website visitors into a chat conversation if they're reading the return policy on your site.
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Ross Haskell
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