Lists: Behavior Matters Most

According to one list broker/manager, Abacus in its heyday was usurping 10 to 15 percent of the acquisition list business. And since Abacus names are not commissionable, money came directly out of the pockets of the brokers and managers. The possible downside to Abacus: Your customers will receive offers from direct competitors who are members of the Abacus consortium. You can order Abacus not to allow specific competitive catalog offers to be mailed to your list; but that said, your customers probably buy from numerous catalogs in the Abacus consortium, so the mailing will arrive one way or the other.