Lists: Behavior Matters Most
When prospecting for new catalog customers, remember one thing and one thing only: Behavior Matters Most
These 3.5 billion transactions—coupled with demographic overlays—should enable a cataloger to find potential customer clones in terms of behavior (product affinity and prior mail order purchase). If all goes well, Abacus will hand you a prospect file of the most likely respondents to your catalog—far more precisely targeted than if you were to rent affinity lists.
- Companies:
- Abacus
- DoubleClick
- McIntyre Direct
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
