Lists: Behavior Matters Most
When prospecting for new catalog customers, remember one thing and one thing only: Behavior Matters Most
The Geezer Factor
Suppose the privacy police win, opt-in becomes the rule of law, and the motor vehicle law is extended to transactional data with demographic overlays. Then what? In other words, if consumers become as outraged at the Abacus system as they did when they discovered what its parent company, DoubleClick, was doing online, how are you going to prospect?
- Companies:
- Abacus
- DoubleClick
- McIntyre Direct
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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