Creative: Conduct a Creative Symphony
When it comes to multichannel design, it’s all in the coordination
EDUCATE and communicate. As we develop and engage these artistic resources, we must be sure they understand the brand and its impact on the creative execution. Too often the brand look is dictated by an art director’s particular taste, and not necessarily by what the brand should be.
Education requires solid and consistent communication. Once you determine a brand identity, disseminate it throughout the organization as well as the creative team. It’s the team leader’s job to ensure each member understands it.
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