Creative: Conduct a Creative Symphony

DEVELOP talent. It’s vital to find good talent and develop young novices. As technology has ramped up and revolutionized our jobs, many in catalog creative became instant graphic artists because the computer made design instantaneous.

There was a time when finding talented graphic artists was difficult. Many had the skill, but few had the talent to design well. Determine how to distinguish between these as both play a role on the team. Learn to use the skilled in pushing work out the door. Make the talented most influential in directing the photography and design execution — as well as developing younger talent and exploring new ideas.