Creative: Conduct a Creative Symphony
When it comes to multichannel design, it’s all in the coordination
So how do we keep it all connected?
HAVE a plan. As we dive into the creation of marketing material, we become so absorbed in the “doing” that we’re vulnerable to striking a dissonant chord. This can happen when working without a good plan, a schedule to follow or when deadlines aren’t honored. Start by answering some key questions:
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