Creative: Conduct a Creative Symphony
When it comes to multichannel design, it’s all in the coordination
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But all these creative elements are a moving target, and the left hand doesn’t always know what the right hand is doing. Just as a conductor must ensure each section of the orchestra is in tempo with the next, we must make sure all the players are aware of each others’ efforts. When schedules become tight, we forego the process to meet deadlines and thus compromise our usual methods of sharing information. Pictures convey information in a fraction of a second; use visual means to quickly communicate what you’re accomplishing.
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Jean O. Giesmann
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