Creative: Conduct a Creative Symphony
When it comes to multichannel design, it’s all in the coordination
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This is where brand books, “look” books, style guides or any kind of documentation become invaluable. Distribute, share, discuss, critique or however it works within your company’s culture — just do it. Without this foundation, creative teams can take divergent paths, which dilutes or confuses the brand message to customers. Be sure everyone reads from the same sheet music.
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Jean O. Giesmann
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