Creative: Conduct a Creative Symphony
When it comes to multichannel design, it’s all in the coordination
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Remember when Macs were supposed to make our lives easier? The world of rubber cement, dull blades, plugged up Rapidographs, and cut-and-paste was gone. Voilá! With a computer we could print out a single sheet of paper and a whole catalog page was “camera-ready.” In a few weeks, a new catalog was ready to mail.
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Jean O. Giesmann
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