What’s Working: Seven E-mail Offers That Work

At my catalog company, we’ve successfully increased click-throughs and orders with small contests. Just a simple “click here to register to win a FREE KitchenAid Mixer worth $100,” works really well. (Tip: Ask a vendor to give you the product in exchange for the brand exposure.) You’re also reminding e-mail recipients there’s value in your having their e-mail addresses.