What’s Working: Seven E-mail Offers That Work

A site that specializes in overstocks annoys me with this all the time. I receive e-mails with special shipping offers for being a great customer. Then when I visit the site, I see the same offer is made to anyone. I don’t feel so special anymore.

4. A sweepstakes or contest. Entering contests is easy on the Web: no card to fill out, no stickers to find, no postage stamp to apply and no trip to the mailbox. People love entering contests on the Web, as long as the entry process is quick and simple, and prospects are assured they aren’t going to get spammed.