What’s Working: Seven E-mail Offers That Work

3. A private/exclusive offer to, say, past buyers or your e-mail newsletter subscribers really gives value to consumers for providing you with their e-mail addresses. It reinforces that they shouldn’t opt out of your campaigns, and it makes them feel part of something special. Sales that customers can access via private codes they key in at your site, exclusive products, shipping offers just for them, all of these can drive home a good relationship between you and customers who’ve trusted you with their e-mail addresses.