What’s Working: Seven E-mail Offers That Work

2. A shipping offer. Shipping and handling charges still are one of the largest reported barriers for people ordering from catalogs or online, so making an offer on shipping can drive response. But be creative with such offers. For example, half-off shipping or $1.99 shipping on any order may be just as profitable as free shipping. You won’t beat free on response, but the extra $2 to $5 an order might make a real difference on your profit and loss statement.