What’s Working: Seven E-mail Offers That Work

1. Sale. Still the most effective campaign out there in my experience is a sale of some kind. It could be a site-wide sale (e.g., 20 percent off anything), clearance or bargain bin sale, tent sale, private sale, sale on a certain range of products (e.g., a specific category, bestsellers), or a sale on a single item that’s broadly popular.