What’s Working: Seven E-mail Offers That Work

No doubt you’ve read many tips on what to do and what not to do in opt-in e-mail campaigns. Rather than repeat those proven tactics, I’ll share with you some overall e-mail campaign concepts that have proven successful in generating strong traffic and order response for our catalog company. Many of these ideas are promotional in nature. But remember, if your marketing promotional costs are standard for a catalog company, they’ll be around 20 percent. So you can give away up to 20 percent on the sale and be equal to a mailed effort in contribution, since your promotional costs for the e-mail are almost nothing.