What’s Working: Seven E-mail Offers That Work

7. Last chance. If your product has seasonality or your offer is about to expire, a reminder or “last chance” e-mail sometimes can produce as well as the initial campaign. We send reminder e-mails toward the end of our sale events. We tell people there are only two days left, and we get about the same order rate as we do on the initial e-mail. It could also be “last chance for chocolates until fall” or “last chance to use your private code for FREE shipping.”