What’s Working: Seven E-mail Offers That Work

6. Scarcity. We’ve had luck with promoting popular, though backordered, items. When we have them in stock, we tout: “Hurry and get yours while supplies last.” Or when we know the item will be in stock soon: “Get your name on the list now, so you’ll get yours when we get our next shipment.” This creates a bit of a stir and reinforces that many customers love this product.