What’s Working: Seven E-mail Offers That Work

We also find that if the contest fits the e-mail creative concept, it tends to work better. And of course, the more generally appealing and high-value the product, the better your response to the contest will be. If a contest has a lot of participants, yet the e-mail campaign itself wasn’t as strong as we would’ve liked, it’s still a winner, because it got recipients involved and probably made them more likely to open the next campaign. Along those lines, we also publish the contest winner in the next e-mail campaign to reinforce its value and make sure people realize there really was a winner.