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Product Reigns
Fifth, product will remain supreme over technology. Access innovation, driven by Internet technology, will be secondary to the fundamental and growing consumer demand for new products and better product choice, selection and depth.
Product design, as an aesthetic, will be the next product differentiation. The sleek Euro designs and design principles will begin to work their way west and bring about a neo-design revolution in product aesthetics. The first indications are seen in the new universal automobile design concepts having European origins.
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Donald R. Libey
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