What’s In Your Catalog’s Future?

I also believe that a developing backlash to Internet preoccupation will enhance catalogs’ inherent tactility. Buyers will want the simplicity of browsing a catalog, especially as the online technology fosters an increasingly jaded buying experience. The next generation of buyers will have the skill to use e-tailing, but also the tendency to use simple, uncomplicated channels, such as thumbing through a catalog and ordering by cell phone.