What’s In Your Catalog’s Future?

In 1997, I was correct in my assessment of the coming washout in the e-commerce and dot-com worlds due to the inevitable investor demands for earnings. And, along the way since 1982, I have been reasonably accurate about variable signatures, selective binding, cooperative mailing pools, digital photography and a number of other innovative catalog production technologies. So, as I look ahead to the first decade of the 21st century, the future that I believe lies ahead is both interesting and increasingly complex compared to the two rather straightforward catalog decades.