What’s In Your Catalog’s Future?

This, then, is what I see occurring in the next 10 years in the catalog world. In 2010, catalogs will be, once again, something new, resembling only faintly the catalogs of 2000 or 1990. It’s the reason for my success. It should be the reason for your optimism.

Donald R. Libey is co-founder of Libey-Concordia, the Philadelphia investment banking firm to the catalog industry. He is a worldwide advisor to catalog and e-commerce CEOs and boards of directors, and he has owned and managed numerous business-to-business and consumer catalogs in his more than 30 years in the direct marketing world. He is the author of seven books on cataloging and is recognized as an industry-leading strategic futurist. He can be reached through the Web site: www.libey.com.