What Your Peers Are Doing and What It Should Mean to You: Focus On a Trade Group, Foreign Customers, Conference Travel and Search
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Paul Miller
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We probably ran this question too soon after the rate hike, although the lack of activity by late May means that not many catalogers planned ahead. Naturally, it’s not too late to start cutting costs, especially since there’s no hope for any sort of reprieve now that the U.S. Postal Service last week said it wouldn’t allow for a reduction in the 20 percent to 40 percent increases for mailers of bulk flats (catalogs).
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