What Your Peers Are Doing and What It Should Mean to You: Focus On a Trade Group, Foreign Customers, Conference Travel and Search

Reacting to the Postage Increase

We ran the following poll question shortly after the new postal rates went into effect on May 14: “What changes have you made in your catalog make-up and plans so far to offset the May 14 postage increase?” Although the majority of respondents, 67 percent, said they’d done nothing yet, I’d rather focus on the specific responses: 17 percent said they’d reduced the trim-size of their catalogs, whereas no one said they were switching to a lighter paper weight or that they’d found some co-mailing opportunities.