What Your Peers Are Doing and What It Should Mean to You: Focus On a Trade Group, Foreign Customers, Conference Travel and Search
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Paul Miller
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I find these results enlightening. Add them all up and only the one figure, 15 percent of respondents won’t take any orders from outside the U.S. If you’re one of the 15 percent, I recommend you ask around to see what the trick is to doing business successfully outside the United States. Canada’s a pretty easy place to start. Contact Canada Post, the country’s privately held, government-sanctioned postal service, for advice. But in the meantime, 40 percent aggressively go after foreign business, which certainly is a good thing.
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Paul Miller
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