What Your Peers Are Doing and What It Should Mean to You: Focus On a Trade Group, Foreign Customers, Conference Travel and Search

At any rate, I suggest you go to the group’s Web site and see if you want to get involved; it might be worth your while. Read my editorial in our print magazine in a few days if you want a second opinion.

On Foreign Customers

The prior poll question was, “Do you do any business with foreign customers?” The largest group of respondents, 40 percent, said they mail catalogs abroad and aggressively market to foreign customers; 25 percent said yes, but only when the orders trickle in on their Web site or toll-free line; 15 percent said they don’t accept any orders from outside the United States; another 15 percent said they don’t accept any orders from outside North America; and 10 percent said they only market outside of the U.S. as far as Canada.