What Your Peers Are Doing and What It Should Mean to You: Focus On a Trade Group, Foreign Customers, Conference Travel and Search

A quick primer: the American Catalog Mailers Association is a real trade association that was formed in April to represent catalogers’ interests, primarily during postal rate cases. In light of the punishing May postage increase, several catalogers came together to form the group. (For more on this, please read my Editor’s Take column in the upcoming July 2007 print issue of Catalog Success, which will also be available on our site at the beginning of the month.)