What Your Peers Are Doing and What It Should Mean to You: Focus On a Trade Group, Foreign Customers, Conference Travel and Search

What’s ACMA???

The most recent poll question was, “Have you joined, or are you planning to join, the recently formed American Catalog Mailers Association (ACMA)?” The results of this poll really blew my mind. In addition to simple “yes” and “no” responses, we threw in a third option, “I don’t know what this is,” almost as an afterthought. Guess what? 63 percent of you said you don’t know what it is, whereas 22 percent said they’ve joined or intend to join and 15 percent said they haven’t.