What Your Peers Are Doing and What It Should Mean to You: Focus On a Trade Group, Foreign Customers, Conference Travel and Search

The good thing is no respondents said they’d be cutting back. I certainly recommend finding every which way to reduce your expenses. This entails going up and down the line in as many not-so-obvious places as you can to find what can be cut. But when it comes to e-commerce, you must keep investing. If you don’t, you’ll be left behind.