What Your Peers Are Doing and What It Should Mean to You: Focus On a Trade Group, Foreign Customers, Conference Travel and Search

Book your airfare further in advance; find cheaper hotels. You don’t always have to stay at conference-sanctioned hotels. There are myriad ways to make these things more affordable even in the high-price cities they’re usually held in. You just have to dig a little.

More Paid Search

Although the responses we got from our question, “By how much are you changing your budget for paid search this year compared to last year?” were to be expected, it also came as somewhat of a relief. The majority of respondents (75 percent) said they planned to increase their paid search budget by 1 percent to 10 percent this year, compared to 25 percent last year who said their paid search budget would be flat.