What Your Peers Are Doing and What It Should Mean to You: Focus On a Trade Group, Foreign Customers, Conference Travel and Search

So, I’d recommend that rather than cutting how many people from your company attend, find cheaper ways to get there. Are your executives flying first-class or business-class? Think about finding your way to the emergency row in coach — same leg room, but a whole lot cheaper. (Hey, I’m 6’4˝ tall, I’ll vouch for that.)