What Your Peers Are Doing and What It Should Mean to You: Focus On a Trade Group, Foreign Customers, Conference Travel and Search

Less Conference Travel

Just prior to the ACCM event in Boston in mid-May, we asked this poll question: “On an overall staff-wide basis, what are your company’s plans for attending this year’s catalog/multichannel-related conferences, compared to last year?” A whopping 70 percent said they were sending fewer people, 20 percent said they were sending more people, and 10 percent reported no change from 2006.