What Your Peers Are Doing and What It Should Mean to You: Focus On a Trade Group, Foreign Customers, Conference Travel and Search

Last fall, we launched a reader poll on our Web site, CatalogSuccess.com. If you’re a cataloger/multichannel marketer and you’ve never seen it or voted (anonymously, of course), I encourage you to do so. You’ll find it on the top-right corner of our home page.

As I thought about what to write in this edition of The Corner View, it dawned on me that we’re sitting on some pretty useful information. So I decided to take a look at some of our past poll results and offer my two cents on what they mean to you — and how you might want to react.