Strategy: The Importance of Source Code Tracking and Matchbacks

So, it’s important to weigh the cost savings resulting from off-line co-mailing vs. the need to ink-jet the source code on the order form. Considering the recent postal rate increase, you definitely want to maximize the savings. Off-line co-mailing negatively impacts source code tracking.

Here are a few ways to increase the amount of business traced to a specific source code:
1. Place the source code in a colored box on the back of your catalog.