Strategy: The Importance of Source Code Tracking and Matchbacks
How a simple-cum-complex process can be made simple again
Please note in the chart on pg. 41, how high the revenue per catalog mailed was during holiday 5. Again, this is due to the fact that the last mailing in the season is favored in the matchback logic. When we average the RPC for all five drops, the overall performance by segment can be evaluated.
Track Source Codes
- Companies:
- Lett Direct Inc.
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