Strategy: The Importance of Source Code Tracking and Matchbacks
How a simple-cum-complex process can be made simple again
Unnecessary Step
This results in an extra step in order to identify which book the customer purchased from. The problem with this is that there is SKU duplication in both books; therefore, this “extra step” to identify the matches at the SKU level doesn’t always help.
Another issue with matchbacks has to do with allocating the Internet portion fairly.
- Companies:
- Lett Direct Inc.
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