What You Should Know About List Rental Data Cards

For example, if your offer targets women and you're considering a list that's 95-percent female, you don't need to pay for a gender select. Chances are that many of the remaining 5 percent also are female. These statistics usually are based on first-name tables. Therefore, first initials and names such as Chris and Pat are classified as unidentified. If you have a continuation list that requires a gender select, it's likely you're missing these unidentified records. They may work well for you and certainly are worth a test if the file is large enough.