What You Should Know About List Rental Data Cards

However, I don't advise you to select a list based only on its demographics. Why? The data on demographically enhanced files (i.e., lists that have been enriched with other data on the customers) generally aren't as fresh as non-enhanced lists. (That said, data cards on a non-enhanced file often do include average age, income and marital status.) This means you must choose which is more important to your offer: specific demographics or recency of purchase (i.e., the date of a customer's last purchase).