What You Should Know About List Rental Data Cards(1,657 words)

Check the relationship of six-month to 12-month buyers. If the percentage of six-month to 12-month buyers is greater than 50 percent, it usually means the mailer is prospecting and bringing on new and fresh buyers to the file. In other words, they're growing their housefile. It's a good idea to keep track of this for your continuation lists, as well as when you're considering a new test.