What You Should Know About List Rental Data Cards(1,657 words)

Is the average unit of sale comparable to yours? Average order size must be considered. But if you have an average order of $100, you don't necessarily have to rent/exchange lists that also have an average order of $100. Consider the relationship to the actual market.

For example, if your business is high-end apparel and your average order is $150, you may be able to use names from a gift mailer with an average order of $100. Both are high average orders for their markets and therefore, are attracting customers willing to spend more than usual.