What You Should Know About List Rental Data Cards(1,657 words)

Also do a rate review. By tracking data cards for select lists, you can easily review if your charges are competitive.

A word about list brokers: They can be extremely helpful. Take full advantage of their knowledge and work closely with them to drill down to a particular list you want to test. List brokers perform an important function, and they can help save you money. It's to their advantage to help find you outside lists that work. Consider your list broker an important part of your team.