What You Should Know About List Rental Data Cards(1,657 words)

When was the list last NCOA-processed? This also will tell you if a list is well-maintained. In general, be sure the list has been run through NCOA within the last six months.

Other uses for data card information can include a competitive review. Keep track of your competitors and continuation lists by requesting data cards on a routine basis. Has their 12-month file grown or average order increased? Has there been a shift in the six-month to 12-month ratio? You can learn a great deal about your competitors from their list data cards.